| 书目名称 | Marketing at the Confluence between Entertainment and Analytics | | 副标题 | Proceedings of the 2 | | 编辑 | Patricia Rossi | | 视频video | | | 概述 | Presents the full proceedings of the 19th Annual Academy of Marketing Science (AMS) World Marketing Congress.Provides solid research methodology, theory and practice in marketing.Includes topics such | | 丛书名称 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science | | 图书封面 |  | | 描述 | This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society..Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the .Journal of the Academy of Marketing Science (.JAMS.) .and. AMS Review.. Volumes are edited by leading scholars and practitioners across a wide range of subject | | 出版日期 | Conference proceedings 2017 | | 关键词 | Academy of Marketing Science; World Marketing Congress; International Marketing; Marketing Analytics; Ma | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-47331-4 | | isbn_softcover | 978-3-319-83713-0 | | isbn_ebook | 978-3-319-47331-4Series ISSN 2363-6165 Series E-ISSN 2363-6173 | | issn_series | 2363-6165 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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发表于 2025-3-21 17:37:59
