Titlebook: Marketing and Smart Technologies; Proceedings of ICMar Álvaro Rocha,José Luís Reis,Zorica Bogdanović Conference proceedings 2021 The Editor

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Conference proceedings 2021arketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

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Sentiment Analysis Using Web-Based Platforms on Virtual Education During the 2020 Lockdown a scheme for sentiment analysis based on Web platforms, configurable from graphical interfaces, which makes the application of the methodology accessible even to medium-sized organizations, which can use it to increase their positions in the competitive market.

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2190-3018 from October 8 to 10, 2020.Serves as a reference resource fThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020.

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How Committed I Am with Tourist-Intelligent Virtual Assistants?was used. Findings reveal that attachment and emotional values influence commitment with tourist-intelligent virtual assistants. Commitment, in turn, influences loyalty intentions. This study is a first attempt on analyzing the attachment process between tourists (as users) and intelligent virtual a

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A Trademark Image Retrieval Tool Based on Deep Learning Featuresll be used as a tool by a government entity to identify potential similar trademark images. The similarity is computed via two different types of features: color-based and deep-based features. Furthermore, we included the Pantone color scale as a proxy to identify relevant colors in the image. The a

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The Impact of TikTok on Digital Marketing this, the number of companies adhering to digital marketing strategies grows significantly, resulting in greater attention from brands for this medium, as it is through it that the company and its positioning can be presented, or even develop a relationship with consumer. The latest revolution in s

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Sentiment Analysis Using Web-Based Platforms on Virtual Education During the 2020 Lockdowndvances in machine learning; and the development of analytical techniques that allow decision making to be increasingly driven by data. Content produced on a large scale, mainly in social media, provides samples for the understanding of behavior, preferences, intentions, and opinions; the classifica

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