找回密码
 To register

QQ登录

只需一步,快速开始

扫一扫,访问微社区

Titlebook: Marketing and Sales Automation; Basics, Implementati Uwe Hannig,Uwe Seebacher Book 2023 The Editor(s) (if applicable) and The Author(s), un

[复制链接]
查看: 7712|回复: 56
发表于 2025-3-21 18:16:36 | 显示全部楼层 |阅读模式
书目名称Marketing and Sales Automation
副标题Basics, Implementati
编辑Uwe Hannig,Uwe Seebacher
视频video
概述Offers concrete support for the introduction and use of marketing and sales automation.Provides several practical examples and a glossary of the most important terms.Geared towards implementation, and
丛书名称Management for Professionals
图书封面Titlebook: Marketing and Sales Automation; Basics, Implementati Uwe Hannig,Uwe Seebacher Book 2023 The Editor(s) (if applicable) and The Author(s), un
描述.This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources...The range of topics spans from the creation of a valid data base in the context of applied AI for realizing predictive intelligence and the effects of data regulations such as the European General Data Protection Regulation (GDPR) when addressing customers and prospects to recommendations for selecting and implementing the necessary IT systems. Experts also report on their experiences in regard to Conversion-rate-optimization (CRO) and provide tips and assistance on how to optimize and ensure the highest RoI for marketing and sales automation. A special focus will be placed on the dovetailing of marketing and sales and the management of the customer journey as well as the improvement of the customer experience..
出版日期Book 2023
关键词Marketing Automation; Sales Automation; Applications; Implementation; Implementation Tools
版次1
doihttps://doi.org/10.1007/978-3-031-20040-3
isbn_softcover978-3-031-20042-7
isbn_ebook978-3-031-20040-3Series ISSN 2192-8096 Series E-ISSN 2192-810X
issn_series 2192-8096
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

书目名称Marketing and Sales Automation影响因子(影响力)




书目名称Marketing and Sales Automation影响因子(影响力)学科排名




书目名称Marketing and Sales Automation网络公开度




书目名称Marketing and Sales Automation网络公开度学科排名




书目名称Marketing and Sales Automation被引频次




书目名称Marketing and Sales Automation被引频次学科排名




书目名称Marketing and Sales Automation年度引用




书目名称Marketing and Sales Automation年度引用学科排名




书目名称Marketing and Sales Automation读者反馈




书目名称Marketing and Sales Automation读者反馈学科排名




单选投票, 共有 1 人参与投票
 

1票 100.00%

Perfect with Aesthetics

 

0票 0.00%

Better Implies Difficulty

 

0票 0.00%

Good and Satisfactory

 

0票 0.00%

Adverse Performance

 

0票 0.00%

Disdainful Garbage

您所在的用户组没有投票权限
发表于 2025-3-22 00:19:27 | 显示全部楼层
发表于 2025-3-22 03:14:36 | 显示全部楼层
Roadmap to Marketing AutomationThus, the scope and relevance of marketing automation is often underestimated. Accordingly, many companies approach the implementation of marketing automation tools naively. This chapter is intended to give you an insight into how you can approach the topic sensibly and successfully introduce and op
发表于 2025-3-22 08:21:13 | 显示全部楼层
Dovetailing of Marketing and Sales Automationh well before a purchase decision is made. The mutual appreciation of the disciplines of sales and marketing and their effective dovetailing leads to the optimal utilization of leads that have been significantly improved in terms of quantity and quality through marketing automation. In conjunction w
发表于 2025-3-22 10:57:24 | 显示全部楼层
发表于 2025-3-22 13:15:58 | 显示全部楼层
Marketing Automation Changes Salesxisting processes. But far from it. First of all, the goal of marketing automation is not to automate existing processes, and it’s not just about marketing. Marketing Automation has a very decisive impact on sales. Sales benefits from the successful implementation of Marketing Automation, but it als
发表于 2025-3-22 19:31:23 | 显示全部楼层
Automation and Social Selling, Can It Work?e matter areas in the context of marketing automation. The paper recommends not automating personal interactions. A good use of automation tools can be in background operations such as CRM systems. In any case, a user should always adhere to the social media platform rules and regulations which in a
发表于 2025-3-22 23:21:42 | 显示全部楼层
From 0 to 5-Digit-Profit in 10 Weeks with Conversion-Rate-Optimized Marketing and Sales Automationowcase of the “Minimal Fashion” company, realized in the month May to July 2022, the article describes the project, the challenges, the operational tasks, and the realized outcomes of a pure eCommerce online shop in the fashion segment. After only 2 months with 5000 euros investment, the test compan
发表于 2025-3-23 04:16:18 | 显示全部楼层
On Buyers’ Expectations, Buyers’ Goals, and the Improvement of the Customer Experience and customer service—are also an important success factor. And the user experience will only be positive if the functionality of the product matches the expectations, attitudes, and goals of the target segment. So to launch products (or services) as successfully as possible, it is important to buil
发表于 2025-3-23 05:58:34 | 显示全部楼层
 关于派博传思  派博传思旗下网站  友情链接
派博传思介绍 公司地理位置 论文服务流程 影响因子官网 SITEMAP 大讲堂 北京大学 Oxford Uni. Harvard Uni.
发展历史沿革 期刊点评 投稿经验总结 SCIENCEGARD IMPACTFACTOR 派博系数 清华大学 Yale Uni. Stanford Uni.
|Archiver|手机版|小黑屋| 派博传思国际 ( 京公网安备110108008328) GMT+8, 2025-6-5 20:34
Copyright © 2001-2015 派博传思   京公网安备110108008328 版权所有 All rights reserved
快速回复 返回顶部 返回列表