书目名称 | Marketing and Sales Automation |
副标题 | Basics, Implementati |
编辑 | Uwe Hannig,Uwe Seebacher |
视频video | |
概述 | Offers concrete support for the introduction and use of marketing and sales automation.Provides several practical examples and a glossary of the most important terms.Geared towards implementation, and |
丛书名称 | Management for Professionals |
图书封面 |  |
描述 | .This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources...The range of topics spans from the creation of a valid data base in the context of applied AI for realizing predictive intelligence and the effects of data regulations such as the European General Data Protection Regulation (GDPR) when addressing customers and prospects to recommendations for selecting and implementing the necessary IT systems. Experts also report on their experiences in regard to Conversion-rate-optimization (CRO) and provide tips and assistance on how to optimize and ensure the highest RoI for marketing and sales automation. A special focus will be placed on the dovetailing of marketing and sales and the management of the customer journey as well as the improvement of the customer experience.. |
出版日期 | Book 2023 |
关键词 | Marketing Automation; Sales Automation; Applications; Implementation; Implementation Tools |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-031-20040-3 |
isbn_softcover | 978-3-031-20042-7 |
isbn_ebook | 978-3-031-20040-3Series ISSN 2192-8096 Series E-ISSN 2192-810X |
issn_series | 2192-8096 |
copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |