Titlebook: Marketing and Economics; Merlin Stone Book 1980 Merlin Stone 1980 Advertising.brand.Distribution.innovation.market segmentation.marketing.

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Decision Analysis,ll not describe in detail the various decision techniques that are used or have their roots in economics. For this we refer the reader to any text on managerial economics.. Rather, we concentrate on certain methodological issues involved in the analysis of marketing decisions.

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Distribution Policy,stribution system that a firm uses affects the price that it can get, the quantity it can sell, the kinds of products it can sell, the promotional methods it needs to use, the kind and amount of information it can transmit to and receive from its customers, and so on. In short, the distribution system affects every aspect of marketing.

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Aims, Goals and Strategies,Marketing practitioners may find their work made more difficult by the fact that firms often have conflicting aims or goals and in the attempt to reach those goals, strategies which cut across each other are often employed. Consider the following simple example.

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