Titlebook: Marketing and Customer Loyalty; The Extra Step Appro Mauro Cavallone Book 2017 Springer International Publishing AG 2017 The Extra Step mar

inroad

书目名称Marketing and Customer Loyalty影响因子(影响力)




书目名称Marketing and Customer Loyalty影响因子(影响力)学科排名




书目名称Marketing and Customer Loyalty网络公开度




书目名称Marketing and Customer Loyalty网络公开度学科排名




书目名称Marketing and Customer Loyalty被引频次




书目名称Marketing and Customer Loyalty被引频次学科排名




书目名称Marketing and Customer Loyalty年度引用




书目名称Marketing and Customer Loyalty年度引用学科排名




书目名称Marketing and Customer Loyalty读者反馈




书目名称Marketing and Customer Loyalty读者反馈学科排名

Malfunction

Strategic Action: Four Elements for Increasing the Effectiveness of Marketing Actions,of the offer and the dynamics for managing the competitive advantage; • the four steps leading from the purchase to customer loyalty; • the analyses of the performance of and on the customer; • four methods for developing customer loyalty. These elements define the strategic action, understood as th

嘲弄

TES Marketing,in principles, the research question investigated is: “Is it possible to create/provide a product/service and at the same time make customers loyal by acting on the delivered mix?” and TES Marketing wants to be the answer. TES marketing materialises as a new way of creating the offer and enables the

不给啤

The TES Marketing Mix,cts/services with customer loyalty. In particular, the variables identified (“Ps”) have been checked against reports in literature to support the theoretical contents of the monograph and as a further link with business reality. The Tes marketing mix is provided with some practical examples: • Produ

纹章

,A Brief History of Marketing—65-Years of Journey from 1948 to 2013,rging from literature; (5) lists seven situations that have undermined the validity of what marketing stands for/represents/proposes. In particular, some motives or reasons are given that have weakened, impaired and at times even nullified the possibilities for marketing to make a winning contributi

使害怕

Strategic Action: Four Elements for Increasing the Effectiveness of Marketing Actions,: on one side it is to analyse every single component as having its own significance; on the other, it is to identify, where possible, a common theme that is logical as far as content is concerned and sequential with regard to process and which defines the path followed by the “steps”.

有常识

BOLUS

The TES Marketing Mix, the explanation of the research question. At the end of the chapter the “Information—Relationship” matrix is presented. It is an instrument with which the marketing actions linked to customer involvement can be gathered and attributed as it identifies both the four main types of customer present on

有节制

Book 2017Italy, Europe, and the United States, including insurance agencies, pharmaceutical companies and pharmacies, and food distribution companies. The TES approach is of wide relevance and especially valid for the service sector.

Affluence