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Titlebook: Marketing and American Consumer Culture; A Cultural Studies A Arthur Asa Berger Book 2016 The Editor(s) (if applicable) and The Author(s) 2

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发表于 2025-3-21 17:16:47 | 显示全部楼层 |阅读模式
书目名称Marketing and American Consumer Culture
副标题A Cultural Studies A
编辑Arthur Asa Berger
视频video
概述Provides interdisciplinary and cross-disciplinary approaches to understanding marketing in one concise volume.Offers an extensive set of visual aids and illustrations.Composed in the author‘s signatur
图书封面Titlebook: Marketing and American Consumer Culture; A Cultural Studies A Arthur Asa Berger Book 2016 The Editor(s) (if applicable) and The Author(s) 2
描述This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society.  It is written in an accessible style and has numerous drawings by the author to give it more visual interest..
出版日期Book 2016
关键词Marketing and Semiotics; Consumer Culture; Advertising; Critical Discourse Theory; Marketing and Social
版次1
doihttps://doi.org/10.1007/978-3-319-47328-4
isbn_softcover978-3-319-83712-3
isbn_ebook978-3-319-47328-4
copyrightThe Editor(s) (if applicable) and The Author(s) 2016
The information of publication is updating

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发表于 2025-3-21 22:06:33 | 显示全部楼层
https://doi.org/10.1007/978-3-319-47328-4Marketing and Semiotics; Consumer Culture; Advertising; Critical Discourse Theory; Marketing and Social
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Arthur Asa BergerProvides interdisciplinary and cross-disciplinary approaches to understanding marketing in one concise volume.Offers an extensive set of visual aids and illustrations.Composed in the author‘s signatur
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发表于 2025-3-22 16:44:45 | 显示全部楼层
Arthur Asa Bergert is less precie, and has been undervalued until very recently. The growing demand for intangible parameters — such as satisfaction, support, autonomy, quality of life or level of disability — dictates that the use of these instruments is currently essential in any health care field.
发表于 2025-3-22 18:32:00 | 显示全部楼层
Arthur Asa Bergers of the present paper are: (i) to update work done in the field of satisfaction with mental health services in the last decade; (2) to describe the main instruments currently available to measure patients’ and relatives’ satisfaction with mental health services; (3) to provide guidelines for the fu
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Marketing to Millennials,lowed by a chart listing Erikson’s crises and suggested coping mechanisms people use to deal with these crises. The chapter ends with a discussion of the problems marketers face in finding way ways to sell things to millennials.
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