书目名称 | Marketing and American Consumer Culture |
副标题 | A Cultural Studies A |
编辑 | Arthur Asa Berger |
视频video | |
概述 | Provides interdisciplinary and cross-disciplinary approaches to understanding marketing in one concise volume.Offers an extensive set of visual aids and illustrations.Composed in the author‘s signatur |
图书封面 |  |
描述 | This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.. |
出版日期 | Book 2016 |
关键词 | Marketing and Semiotics; Consumer Culture; Advertising; Critical Discourse Theory; Marketing and Social |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-319-47328-4 |
isbn_softcover | 978-3-319-83712-3 |
isbn_ebook | 978-3-319-47328-4 |
copyright | The Editor(s) (if applicable) and The Author(s) 2016 |