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派博传思国际中心 »期刊书目

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Titlebook: Marketing Strategy and Management; Michael J. Baker Textbook 1992Latest edition Michael J. Baker 1992 Distribution.market segmentation.mar

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发表于 2025-3-21 17:53:25 | 显示全部楼层 |阅读模式
书目名称Marketing Strategy and Management
编辑Michael J. Baker
视频video
图书封面Titlebook: Marketing Strategy and Management; Michael J. Baker Textbook 1992Latest edition Michael J. Baker 1992 Distribution.market segmentation.mar
描述This fully revised and updated edition of Michael Baker‘s successful text for the advanced student who has completed a basic marketing course or for the more experienced practitioner with a working knowledge of the subject. The first part of the book is concerned with the role and nature of marketing strategy and strategic marketing planning, while the remainder is concerned with the policy issues involved with the management of the marketing mix.
出版日期Textbook 1992Latest edition
关键词Distribution; market segmentation; marketing; pricing; Promotion; strategic marketing
版次2
doihttps://doi.org/10.1007/978-1-349-22167-7
copyrightMichael J. Baker 1992
1 Front Matter
Abstract
2
Abstract
3 Prologue Michael J. Baker
Abstract
4 Marketing and Competition Michael J. Baker
Abstract
5 Marketing and Corporate Strategy Michael J. Baker
Abstract
6 Principles of Strategic Marketing Planning Michael J. Baker
Abstract
7 Analytical Frameworks for Strategic Marketing Planning Michael J. Baker
Abstract
8 The Marketing Environment Michael J. Baker
Abstract
9 Buyer Behaviour Michael J. Baker
Abstract
10 Market Segmentation Michael J. Baker
Abstract
11 Positioning Michael J. Baker
Abstract
12 Situation Analysis: The Marketing Audit Michael J. Baker
Abstract
13 The Marketing Mix Michael J. Baker
Abstract
14
Abstract
15 Marketing Research Michael J. Baker
Abstract
16 Product1 Policy Michael J. Baker
Abstract
17 Packaging Michael J. Baker
Abstract
18 Pricing Policy and Management Michael J. Baker
Abstract
19 Distribution and Sales Policy Michael J. Baker
Abstract
20 Promotion Policy and Management Michael J. Baker
Abstract
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Silent-Ischemia
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发表于 2025-3-22 01:20:28 | 显示全部楼层
Michael J. Bakererhältnis. Ausdruck davon sind die Berichte des Europäischen Parlaments über die Menschenrechte in der Welt seit 1993/94 und über die Situation der Grundrechte in der EU.. Die Menschenrechtspolitik der EU findet in verschiedenen Erklärungen sowie in den Bestimmungen der Art. 6 und 7 des EU-Vertrages
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发表于 2025-3-22 06:05:19 | 显示全部楼层
Michael J. Baker Rechnung zu stellen, dass diese nicht nur in Europa, sondern auch in dem Geflecht internationaler Institutionen generiert und konstituiert werden. Dies ermöglicht, so wurde zu zeigen versucht, ein besseres Verständnis der spezifischen Merkmale und Gestaltungsmöglichkeiten europäischer Außenpolitik.
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弄污
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者变
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发表于 2025-3-23 01:15:24 | 显示全部楼层
ProloguePrologues, like overtures, are intended to achieve at least three objectives:
Coronary
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发表于 2025-3-23 04:46:19 | 显示全部楼层
Marketing and CompetitionThe issues to be addressed in Chapter 2 include:
畏缩
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发表于 2025-3-23 07:54:55 | 显示全部楼层
Marketing and Corporate StrategyThe issues to be addressed in Chapter 3 include:
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