| 书目名称 | Marketing Solutions to the Challenges of a VUCA Environment |
| 副标题 | Proceedings of the 2 |
| 编辑 | Anna Zarkada |
| 视频video | |
| 概述 | Contains cutting-edge research on, and from, underrepresented regions.Focuses on the marketing solutions in the Volatile, Uncertain, Complex, and Ambiguous environment.Combines theoretical and empiric |
| 丛书名称 | Springer Proceedings in Business and Economics |
| 图书封面 |  |
| 描述 | .This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea. It presents cutting-edge research in the marketing field, showcases how the recent challenges have affected marketing management and/or marketing communications and introduces the solutions to the practical problems under the Volatile, Uncertain, Complex and Ambiguous (VUCA) environment.. |
| 出版日期 | Conference proceedings 2024 |
| 关键词 | Marketing Management; Marketing Communications; Digital Marketing; Digital Transformation; VUCA marketin |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-58429-9 |
| isbn_softcover | 978-3-031-58431-2 |
| isbn_ebook | 978-3-031-58429-9Series ISSN 2198-7246 Series E-ISSN 2198-7254 |
| issn_series | 2198-7246 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 16:56:14
