Titlebook: Marketing Revealed; Challenging the Myth Willem Burgers Book 2008 Palgrave Macmillan, a division of Macmillan Publishers Limited 2008 Adver

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书目名称Marketing Revealed影响因子(影响力)




书目名称Marketing Revealed影响因子(影响力)学科排名




书目名称Marketing Revealed网络公开度




书目名称Marketing Revealed网络公开度学科排名




书目名称Marketing Revealed被引频次




书目名称Marketing Revealed被引频次学科排名




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书目名称Marketing Revealed年度引用学科排名




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书目名称Marketing Revealed读者反馈学科排名

Commission

Managing Your Markets,Who are your customers? Where are your customers? How about your competitors’ customers? In this chapter we first emphasize that an important part of marketing’s R&D job is to ensure that we know and understand both our own customers and our competitors’ customers.

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Focus-Words

Power,We always try to make our companies more efficient and more effective. However, efficiency and effectiveness are not the only thing, and not even the most important thing. Power is more important. Put simply: efficiency and effectiveness decide how much money there will be. Power decides who gets the money.

MAZE

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FLOUR

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