| 书目名称 | Marketing Research and Modeling: Progress and Prospects |
| 副标题 | A Tribute to Paul E. |
| 编辑 | Yoram Wind,Paul E. Green |
| 视频video | |
| 概述 | Addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research.Emphasizes new developments in Bayesian Decision Analysis, Mul |
| 丛书名称 | International Series in Quantitative Marketing |
| 图书封面 |  |
| 描述 | .Marketing Research and Modeling. addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks. |
| 出版日期 | Book 2004 |
| 关键词 | cluster; cluster analysis; conjoint analysis; data mining; decision analysis; decision theory; development |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-0-387-28692-1 |
| isbn_softcover | 978-0-387-24308-5 |
| isbn_ebook | 978-0-387-28692-1Series ISSN 0923-6716 Series E-ISSN 2199-1057 |
| issn_series | 0923-6716 |
| copyright | Springer Science+Business Media New York 2004 |
发表于 2025-3-21 17:12:25
