Titlebook: Marketing Metaphors and Metamorphosis; Philip J. Kitchen (Chair and Professor of Strategi Book 2008 Palgrave Macmillan, a division of Macm

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Brand Ambassadors: Strategic Diplomats or Tactical Promoters?,roader spectrum of meanings associated with it. While there is agreement that ‘brand ambassador’ is intended to embrace a wider meaning around the behaviours of a person who acts in support and on behalf of a particular brand, there is disagreement as to the particular mission (strategic, tactical o

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Negative Comparative Advertising: When Marketers Attack,latively specific point of difference are called, appropriately enough, comparative ads. Gaining widespread acceptance in the early 1970s, their use had previously been rare among mainstream marketers. However, by the mid-1980s, it was obvious, in the US at least, that comparative advertising had be

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Palpitation

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Marketing, Metaphors and Metamorphosis: Marketing Management as a Caring Profession,g will move away from its image of being the last resort of hucksters, carpetbaggers, snake-oil salesmen and second-hand car dealers, to the status of a profession, with acknowledged standards of conduct, even its own equivalent of the Hippocratic oath.

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Philip J. Kitchenaßnahmen in der Therapie.Aktuelle Befunde zu ätiologischen u.Der dritte Band der Buchreihe des Psychosomatischen Zentrums Waldviertel (PSZW), Universitätsklinik für Psychosomatische Medizin der Karl Landsteiner Privatuniversität, beschäftigt sich mit Borderline und strukturell verwandten Störungen a

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Caroline Tynanaßnahmen in der Therapie.Aktuelle Befunde zu ätiologischen u.Der dritte Band der Buchreihe des Psychosomatischen Zentrums Waldviertel (PSZW), Universitätsklinik für Psychosomatische Medizin der Karl Landsteiner Privatuniversität, beschäftigt sich mit Borderline und strukturell verwandten Störungen a