| 书目名称 | Marketing Management Support Systems |
| 副标题 | Principles, Tools, a |
| 编辑 | Berend Wierenga,Gerrit Bruggen |
| 视频video | |
| 丛书名称 | International Series in Quantitative Marketing |
| 图书封面 |  |
| 描述 | Marketing management support systems are designed to makemarketing managers more effective decision makers in this electronicera. Developments in information technology have caused a marketingdata explosion, but have also provided a powerful set of tools thatcan transform this data into applicable marketing knowledge.Consequently, companies are making major investments in such marketingdecision aids. .This book is the first comprehensive, systematic textbook on marketingmanagement support systems. The basic issue is the question of how todetermine the most effective type of support for a given marketingdecision maker in a particular decision situation. .The book takes a demand-oriented approach. Decision aids for marketingmanagers can only be effective if they match with the thinking andreasoning process of the decision makers who use them. Consequently,the important questions addressed in this book are: how do marketingmanagers make decisions; how can marketing management support systemshelp to overcome several (cognitive) limitations of human decisionmakers; and what is the most appropriate type of management supportsystem for assisting the problem-solving methods employed by ama |
| 出版日期 | Book 2000 |
| 关键词 | Brand; Import; Information Technology (IT); artificial intelligence; case-based reasoning; classification |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-1-4615-4595-8 |
| isbn_softcover | 978-1-4613-7076-5 |
| isbn_ebook | 978-1-4615-4595-8Series ISSN 0923-6716 Series E-ISSN 2199-1057 |
| issn_series | 0923-6716 |
| copyright | Springer Science+Business Media Dordrecht 2000 |
发表于 2025-3-21 19:38:38
