| 书目名称 | Marketing Leadership in Government |
| 副标题 | Communicating Respon |
| 编辑 | Edward Elder |
| 视频video | |
| 丛书名称 | Palgrave Studies in Political Marketing and Management |
| 图书封面 |  |
| 描述 | This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that political office presents. The book outlines a new model, The Contemporary Governing Leaders‘ Communication Model, through which leaders can communicate their positive personal and professional qualities in government. The book illustrates this model in use through the communication of United States President Barack Obama and New Zealand Prime Minister John Key during their first terms in political office. |
| 出版日期 | Book 2016 |
| 关键词 | Market-orientation; Political marketing research; Non-political personality; Competence; Conviction; us p |
| 版次 | 1 |
| doi | https://doi.org/10.1057/978-1-349-94919-9 |
| isbn_softcover | 978-1-349-95675-3 |
| isbn_ebook | 978-1-349-94919-9Series ISSN 2946-2614 Series E-ISSN 2946-2622 |
| issn_series | 2946-2614 |
| copyright | The Editor(s) (if applicable) and The Author(s) 2016 |
发表于 2025-3-21 19:34:57
