Titlebook: Marketing Intelligent Systems Using Soft Computing; Managerial and Resea Jorge Casillas,Francisco J. Martínez-López Book 2010 Springer-Verl

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Using Data Fusion to Enrich Customer Databases with Survey Data for Database Marketingn be different though. In real world applications, the number of sources over which this information is fragmented can grow at an even faster rate, resulting in barriers to widespread application of data mining and missed business opportunities. Let us illustrate this paradox with a motivating examp

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Direct Marketing Based on a Distributed Intelligent SystemDirect Marketing has benefited from computational methods to model consumer preferences, and many companies are beginning to explore this strategy to interact with customers. Nevertheless, it is still an open problem how to formulate, distribute and apply surveys to clients, and then gather their re

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Direct Marketing Modeling Using Evolutionary Bayesian Network Learning Algorithmscovering models represented as Bayesian networks from incomplete databases in the presence of missing values. It combines an evolutionary algorithm with the traditional . algorithm to find better network structures in each iteration round. A data completing method is also presented for the convenie

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