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Titlebook: Marketing Horizons: A 1980‘s Perspective; Proceedings of the 1 Venkatakrishna V. Bellur Conference proceedings 2015 The Editor(s) (if appli

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Consumer Decision Allocation of Spouses in Dual Career Families: A Descriptive Study,household products and services. Use of various family management techniques such as shopping by telephone is also examined. The findings suggest an increased use of joint decision making in comparison to non-dual career families. Also, some implications for retailers seeking to increase their sales
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A Theory of Acquisition Motivation and a Pilot Investigation,r as determined by the resultant of approach and avoidance tendencies. These tendencies are further analyzed into a resultant extrinsic tendency and a resultant intrinsic tendency to acquire an object. A pilot investigation which yields empirical support for the theory is reported. Finally, the impl
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Empathy: Is it the Missing Independent Dispositional Variable in the Study of Innovative Behavior?,763 female respondents for ownership of products warranted by the respondents as innovations. Scores on social acuity and opinion leadership were also collected and related to scores on ownership of products warranted by respondents as innovative as well as to those which respondents found noninnova
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An Empirical Analysis of the Relationship Between Sales Supervisory Behavior and Salesforce Job Satd and empirically tested. The model hypothesizes that salesmen will experience greater job satisfaction when they receive more performance feedback and more opportunity to participate in their supervisor’s decision making processes, and when they have supervisors who are high on consideration and in
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