Titlebook: Marketing Health Behavior; Principles, Techniqu Lee W. Frederiksen,Laura J. Solomon,Kathleen A. Br Book 1984 Springer Science+Business Medi

笔记

书目名称Marketing Health Behavior影响因子(影响力)




书目名称Marketing Health Behavior影响因子(影响力)学科排名




书目名称Marketing Health Behavior网络公开度




书目名称Marketing Health Behavior网络公开度学科排名




书目名称Marketing Health Behavior被引频次




书目名称Marketing Health Behavior被引频次学科排名




书目名称Marketing Health Behavior年度引用




书目名称Marketing Health Behavior年度引用学科排名




书目名称Marketing Health Behavior读者反馈




书目名称Marketing Health Behavior读者反馈学科排名

Offensive

Social Marketing of Health Behaviormotivate the public to adopt a new idea or practice. For example, the National Safety Council wants people to wear their safety belts when driving, and the American Cancer Society wants people to stop smoking. The American Medical Association wants people to take an annual physical checkup, the New

Stricture

Analyzing Marketsmarket analysis are often regarded as the foundations upon which successful marketing programs are built. For example, to meet the needs of potential customers (clients) of a high blood pressure program adequately, some important information about the market must be gathered through research. It is

毛细血管

Developing Marketing Programsnsumers—and professionals—has become almost faddishly popular. A few years ago one health professional said about marketing, “This is just another flash in the pan, like management-by-objectives was a while back. It’ll pass.” Yet, marketing in the health field is more topical today than ever, and it

门窗的侧柱

The National High Blood Pressure Education Program blood pressure that warrants some form of treatment. An additional 25 million are estimated to have borderline high blood pressure that requires medical surveillance. Untreated hypertension is the largest single contributor to stroke and a major contributor to heart disease and kidney failure. It i

残酷的地方

Social Marketing and Community Health Promotionof these social campaigns, have also failed to live up to their potential. In fact, a commonly held belief is that the mass media are impotent in changing health habits and promoting new health behaviors. Searching the literature on health promotion programs using mass media, one is at a loss to fin

lattice

放大

impale

改变

ndardise men’s bodies—from their recruitment and training to their engagement with the enemy, where their damage and destruction were imminent. This chapter explores official and individual responses to fear, wounding and death in the field of operations between 1939 and 1945. By examining the army’