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Titlebook: Marketing Fresh Fruits and Vegetables; R. Brian How Book 1991 Springer Science+Business Media New York 1991 agriculture.base.food.marketin

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书目名称Marketing Fresh Fruits and Vegetables
编辑R. Brian How
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图书封面Titlebook: Marketing Fresh Fruits and Vegetables; R. Brian How Book 1991 Springer Science+Business Media New York 1991 agriculture.base.food.marketin
描述This book has evolved out of experience gained during 15 years of teaching a course on fruit and vegetable marketing to Cornell University undergrad­ uates. Initially it was difficult to assemble written material that would intro­ duce the students to the industry and provide examples to illustrate market­ ing principles. Apart from a few major studies like the U. S. Department of Agriculture‘s survey of wholesale markets that came out in 1964 or the re­ port of the National Commission on Food Marketing published in 1966 there was little research to turn to in the early 1970s. Trade association meetings, trade papers, and personal contacts with members of the industry were the major sources of information. It became necessary to collect infor­ mation from many different sources to fill the need for a descriptive base. Now there are many good research reports and articles being published on various phases of the industry. There still remains a pressing need, however, to consolidate andinterpret this information so that it provides an under­ standing of the total system and its various parts. Fresh fruit and vegetable marketing is different in many respects from the marketing of othe
出版日期Book 1991
关键词agriculture; base; food; marketing; search engine marketing (SEM)
版次1
doihttps://doi.org/10.1007/978-1-4615-2031-3
isbn_softcover978-1-4613-5841-1
isbn_ebook978-1-4615-2031-3
copyrightSpringer Science+Business Media New York 1991
The information of publication is updating

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The United States Market for Foodin supplies for one food product affect many others. We therefore begin the study of fresh fruit and vegetable marketing in the United States by examining the total market for all foods and related services in this country.
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Sources of Fresh Fruits and Vegetablesd these differences are continually changing. Growers and shippers, wherever they are, need to be aware of their competitive position relative to other sources, while wholesalers and retailers must keep abreast of the changing sources of supply. Sourcing, as it is called, is one of the most important functions in marketing fresh produce.
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Marketing Systems for Three Major Fruits and Vegetables: Oranges, Apples, and Tomatoesping, wholesaling, and retailing. There are some similarities, though, in the way different fresh fruits and vegetables are marketed, because of similar physical and economic properties. These similarities and differences will be illustrated by examining some features of the marketing systems for oranges, apples, and tomatoes.
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Nutritional Quality and Nutrition MarketingThe extent of this contribution is still being determined, but there is a general belief that consumer awareness of their nutritional attributes has been responsible in large part for the growth in consumption of this group of commodities, particularly in fresh form.
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978-1-4613-5841-1Springer Science+Business Media New York 1991
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