Titlebook: Marketing Food Brands; Private Label versus Ranga Chimhundu Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 private food bra

hector

书目名称Marketing Food Brands影响因子(影响力)




书目名称Marketing Food Brands影响因子(影响力)学科排名




书目名称Marketing Food Brands网络公开度




书目名称Marketing Food Brands网络公开度学科排名




书目名称Marketing Food Brands被引频次




书目名称Marketing Food Brands被引频次学科排名




书目名称Marketing Food Brands年度引用




书目名称Marketing Food Brands年度引用学科排名




书目名称Marketing Food Brands读者反馈




书目名称Marketing Food Brands读者反馈学科排名

得意牛

Book 2018ods marketing landscape. The author illustrates the volatile nature of the relationship between the two types of brands as they compete and co-exist with each other on supermarket shelves. Topics such as brand and category management, product innovation, and consumer choice are discussed and support

不可接触

Private Label and Manufacturer Brand Coexistence,ufacturer brands. In this regard, the focus is on retail concentration and its impact on private label performance, and on the strategic dependency between private label and manufacturer brands, as well as on the relevance of power to the coexistence of the two types of brands.

BIAS

妨碍

STALE

radiograph

impaction

Private Label and Manufacturer Brand Research Execution,procedures. Data collection issues are discussed first, and these include techniques of data collection, secondary data, in-store category observation study, in-depth interviews and a pilot study; followed by a discussion of data analysis procedures. Ethical considerations are also addressed.

前兆

ct innovation, and consumer choice are discussed and supported with rich empirical case studies from countries around the world. Marketing and management scholars will find this new book an insightful read, as well as those generally interested in the worldwide phenomenon of private label brands..978-3-030-09335-8978-3-319-75832-9

雪白

Introduction to Issues around Marketing Private Label and Manufacturer Brands,estion under investigation is: How do manufacturer brands and private labels coexist in FMCG/supermarket product categories in a grocery retail landscape characterised by high retail concentration, and how relevant is power to this coexistence? Power, in this regard, is the influence or control that the two types of brands have on each other.