Titlebook: Marketing Effectiveness and Accountability in SMEs; A Multimethodologica Trevor A. Smith Book 2022 The Editor(s) (if applicable) and The Au

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A Qualitative Inquiry into Marketing Effectiveness of SMEs,d to the need for more qualitative work in the discipline of marketing. Kotler’s five dimensions of marketing effectiveness (Kotler, 1977), along with add-on dimensions of digital marketing and data analytics were utilized as the framework for carrying out the inquiry. Utilizing semi-structured inte

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Marketing Capabilities, Efficiency and the Digital Link to SME Performance,sess the marketing capabilities that drive marketing efficiency. Second, to explore the digital link (digital marketing and data analytics) between marketing efficiency and SME performance. An exploratory model was developed using structural equations modelling (SmartPls) and an online survey-based

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Marketing Effectiveness in a Successful SME: The Case of Point Global Marketing Limited,tell their story. Point Global Marketing was selected as the firm was considered by the author to be marketing effective based on preliminary fact finding discussions with the CEO. The story was told by the CEO with support from his team and guided by interview questions on marketing effectiveness v

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Synthesis, Lessons Learnt, and Practice on Marketing Effectiveness and Accountability in SMEs,ntext of the SMEs. The salient issues in the general marketing literature on effectiveness and accountability that bedevil the marketing function were also encapsulated. In addition, the application of marketing knowledge and customer knowledge to marketing effectiveness was highlighted. This is fol

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Conclusion and Way Forward,lusion seeks to address the inferences from the study of SMEs and is not intended to be summative in discourse. Insights were presented on knowledge in marketing, marketing accountability programme, marketing efficiency, b2b model of repeat business for growth, hampering implementation, and manageme

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rs. Specifically, we are linking one type of memristor nano technology devices to the biological synaptic update rule known as Spike-Time-Dependent-Plasticity found in real biological synapses. Understanding this link allows neuromorphic engineers to develop circuit architectures that use this type

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Trevor A. Smithrs. Specifically, we are linking one type of memristor nano technology devices to the biological synaptic update rule known as Spike-Time-Dependent-Plasticity found in real biological synapses. Understanding this link allows neuromorphic engineers to develop circuit architectures that use this type

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Trevor A. Smithrs. Specifically, we are linking one type of memristor nano technology devices to the biological synaptic update rule known as Spike-Time-Dependent-Plasticity found in real biological synapses. Understanding this link allows neuromorphic engineers to develop circuit architectures that use this type