书目名称 | Marketing Competences and Strategic Flexibility in China |
编辑 | Yonggui Wang,Richard Li-Hua |
视频video | |
图书封面 |  |
描述 | Today‘s China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance. |
出版日期 | Book 2007 |
关键词 | China; culture; marketing |
版次 | 1 |
doi | https://doi.org/10.1057/9780230288607 |
isbn_ebook | 978-0-230-28860-7 |
copyright | Yonggui Wang and Richard Li-Hua 2007 |