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Titlebook: Marketing Competences and Strategic Flexibility in China; Yonggui Wang,Richard Li-Hua Book 2007 Yonggui Wang and Richard Li-Hua 2007 China

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发表于 2025-3-21 17:03:00 | 显示全部楼层 |阅读模式
书目名称Marketing Competences and Strategic Flexibility in China
编辑Yonggui Wang,Richard Li-Hua
视频video
图书封面Titlebook: Marketing Competences and Strategic Flexibility in China;  Yonggui Wang,Richard Li-Hua Book 2007 Yonggui Wang and Richard Li-Hua 2007 China
描述Today‘s China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.
出版日期Book 2007
关键词China; culture; marketing
版次1
doihttps://doi.org/10.1057/9780230288607
isbn_ebook978-0-230-28860-7
copyrightYonggui Wang and Richard Li-Hua 2007
The information of publication is updating

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Conclusions and Implications,more attention is given to the contributions and implications of this book to the literature and managerial practices. Finally, limitations are addressed and directions for future research are presented.
发表于 2025-3-22 03:27:47 | 显示全部楼层
ess culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.978-0-230-28860-7
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Marketing Competences and Strategic Flexibility in China
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A Structured Survey in Beijing, Tianjin and Shenzhen, our surveys such as the response rates and samples’ profiles of the two specific surveys in this book. Then the methods of data analysis in this book are described in the sixth section. And the potential problems in this book are identified, checked and discussed in the seventh section. Finally, a
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