Titlebook: Marketing Communications in Emerging Economies, Volume II; Conceptual Issues an Thomas Anning-Dorson,Robert E. Hinson,Ibn Kailan A Book 202

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Power Shift: Analyzing the Changing Role of Public Relations in the Marketing Mix,tions using culture, traditions, values, and representation. The chapter posits that in these times of change in media preferences, economic declines, and demographic landscapes, the use of public relations practices should be seen as an extremely useful and powerful tool that drives positive change

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2730-5554 nomies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets.978-3-030-81339-0978-3-030-81337-6Series ISSN 2730-5554 Series E-ISSN 2730-5562