Titlebook: Marketing Communications and Brand Development in Emerging Markets Volume II; Insights for a Chang Ogechi Adeola,Robert E. Hinson,A. M. Sak

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at inform them. The artists featured include Kerry Tribe, Shona Illingworth, Bill Fontana, Lutz Becker, Yervant Gianikian and Angela Ricci Lucchi, Harun Faorcki, and Eyal Sivan.978-1-137-36588-0Series ISSN 2634-6257 Series E-ISSN 2634-6265

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SMEs’ Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framewoo adopt novel technology. Artificial intelligence, though not new, has brought about the emergence of chatbots, which big organisations have largely adopted. However, literature has shown that SMEs are lagging in the adoption of chatbots as most previous studies were also conducted among large organ

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#BankFromHome: Using Advertisement Campaigns to Change Banking Behaviour During the COVID-19 Pandemican be used to change banking behaviour (to use online banking) and promote socially desirable actions such as social distancing (in the banking halls) in an emerging economy. Based on our findings, we developed a conceptual framework for advertising and COVID-19 in the banking industry, which illus

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Marketing Communications During a Pandemic: Perspective from a Developing Countryss environment characterised by uncertainties such as the global pandemic—. (.), where businesses are increasingly faced with the challenge of retaining their current customers as well as attracting new ones through marketing communications strategies. This chapter discusses the importance of market

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Brand Management During a Crisis: Lessons for Indigenous Hospitality Organisations in Africaspitality brands are drivers of the continent’s GDP, and also one of the most vulnerable to crisis-related uncertainties. Despite the scourge of the pandemic on the hospitality industry, many brands in the hotel sector of the industry were able to survive, rebrand, and fit into current market realit

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