| 书目名称 | Marketing Channels and Supply Chain Networks in North America |
| 副标题 | A Historical Analysi |
| 编辑 | Robert D. Tamilia,O. C. Ferrell,Karen Hopkins |
| 视频video | |
| 概述 | Provides an overview of the history of marketing channels in the U.S. from 1850 to the present.Examines the evolution of marketing and distribution into separate fields.Highlights developments in mark |
| 丛书名称 | SpringerBriefs in Business |
| 图书封面 |  |
| 描述 | This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In particular, the book looks at the period 1850 to the present, to understand the evolution, the trends and the current status. It aims to bring back this forgotten area of research, to the mainstream marketing thought process. .A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice. First, the book provides an overview of the historical background of how manufacturing and distribution evolved in the 19th century. Next, the marketing channels and supply chain networks are defined. Then the three time periods within 1850- present are covered. The book explains how supply chain has become prominent in organizations, the movement to non-store retailing and the omnichannel is discussed to focus onrecent developments in distribution. Finally, developments that relate to the academic discipline and implications for the future are examined. The book concludes by describing the relationship between marketing c |
| 出版日期 | Book 2020 |
| 关键词 | North America Railroads and marketing channels; Supply Chain History; Consumer and Retailer Cooperativ |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-44870-7 |
| isbn_softcover | 978-3-030-44869-1 |
| isbn_ebook | 978-3-030-44870-7Series ISSN 2191-5482 Series E-ISSN 2191-5490 |
| issn_series | 2191-5482 |
| copyright | The Author(s), under exclusive license to Springer Nature Switzerland AG 2020 |
发表于 2025-3-21 17:20:55
