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Titlebook: Marketing Challenges in a Turbulent Business Environment; Proceedings of the 2 Mark D. Groza,Charles B. Ragland Conference proceedings 2016

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发表于 2025-3-21 16:13:19 | 显示全部楼层 |阅读模式
书目名称Marketing Challenges in a Turbulent Business Environment
副标题Proceedings of the 2
编辑Mark D. Groza,Charles B. Ragland
视频video
概述Includes the full proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress?.Provides cross-cultural research in the field of marketing with international implications.Explor
丛书名称Developments in Marketing Science: Proceedings of the Academy of Marketing Science
图书封面Titlebook: Marketing Challenges in a Turbulent Business Environment; Proceedings of the 2 Mark D. Groza,Charles B. Ragland Conference proceedings 2016
描述.Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today’s emerging markets..Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in t
出版日期Conference proceedings 2016
关键词Academy of Marketing Science; Global Marketing; Marketing Strategy; Marketing Theory; Turbulent Business
版次1
doihttps://doi.org/10.1007/978-3-319-19428-8
isbn_softcover978-3-319-79277-4
isbn_ebook978-3-319-19428-8Series ISSN 2363-6165 Series E-ISSN 2363-6173
issn_series 2363-6165
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

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