Titlebook: Marketing Analytics Roadmap; Methods, Metrics, an Jerry Rackley Book 2015 Jerry Rackley 2015 Business.Management.Marketing.Analytics.Busine

畸形

The Marketing Analytics Frontier,stantly changing. There is a marketing analytics frontier, and those who venture there are discovering game-changing insights that yield significant competitive advantages. This chapter explores some of the trails that the marketing analytics pioneers are currently blazing.

Ventilator

The Marketing Analytics Landscape,nizations where marketing is a strategic asset, providing leadership to the whole company through a visionary leader executing a plan that aligns with corporate strategy. The foundation of that plan is a set of analytics that functions as guardrails to help marketing stay on course.

类人猿

Return on Investment,eting’s work. They recognize that having the ability to accurately report on marketing’s ROI creates acceptance, and if the return meets or exceeds expectations, it makes justifying budget and resources much simpler. ROI has the potential to depoliticize marketing funding and operations.

LITHE

Marketing Dashboards,l is left? Am I going too fast or too slow? The dashboard not only provides vital performance information, it also provides reassurance or causes alarm—both important emotional states to keeping the vehicle running well in the long term.