Titlebook: Marketing; Theory and Practice Michael J. Baker,A. J. Brown,Stephen T. Parkinson Textbook 1983Latest edition Macmillan Publishers Limited 1

从未沮丧

书目名称Marketing影响因子(影响力)




书目名称Marketing影响因子(影响力)学科排名




书目名称Marketing网络公开度




书目名称Marketing网络公开度学科排名




书目名称Marketing被引频次




书目名称Marketing被引频次学科排名




书目名称Marketing年度引用




书目名称Marketing年度引用学科排名




书目名称Marketing读者反馈




书目名称Marketing读者反馈学科排名

Organonitrile

恩惠

合群

Evolution of the marketing conceptding as to the scope and nature of this exchange relationship would seem to stem from the fact that all of us have participated in such interchange and have formulated our own interpretation of its nature.

LASH

The sources of marketing theory development of such a body of knowledge which, in turn, would seem to proceed most effectively when based upon a scientific approach. In this chapter we turn our attention to an examination of the progress made towards the evolution of theory in marketing.

climax

Consumer behaviour this melange may offer a fertile ground for theoretical exploration, the marketing practitioner can be forgiven for querying the relevance of such an apparent miscellany of ideas and concepts to the attainment of corporate goals.

圣人

New-product developmentogy embodied in new product or service. Eventually major industries also became decline industries because of a failure to introduce new products or services to replace those on which their original success was based.

值得尊敬

Exploit

CLAY

Macmillan Publishers Limited 1983