| 书目名称 | Marketing |
| 副标题 | An Introductory Text |
| 编辑 | Martin Christopher,Malcolm McDonald |
| 视频video | |
| 图书封面 |  |
| 描述 | The role that marketing plays in guiding corporate strategy is crucial and yet it is still the weak link for so many companies in the process that bind the customer to the organization. This book looks at the marketing assets of a business, from corporate image brand names, sales and distribution networks to supplier and customer relations and shows how marketing becomes a powerful machine for developing these crucial assets. Written in an accessible fashion by two leading Professors of Marketing, this rigorous textbook will be equally helpful for experienced professionals or those entering business for the first time. |
| 出版日期 | Textbook 1995Latest edition |
| 关键词 | brand; branding; communication; Distribution; market segmentation; marketing; pricing; product management; r |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-1-349-23858-3 |
| copyright | Martin Christopher and Malcolm McDonald 1995 |
发表于 2025-3-21 19:03:44
