Titlebook: Marketing; Geoff Lancaster,Paul Reynolds Textbook 1998Latest edition Macmillan Publishers Limited 1998 Distribution.international marketin

掩饰

书目名称Marketing影响因子(影响力)




书目名称Marketing影响因子(影响力)学科排名




书目名称Marketing网络公开度




书目名称Marketing网络公开度学科排名




书目名称Marketing被引频次




书目名称Marketing被引频次学科排名




书目名称Marketing年度引用




书目名称Marketing年度引用学科排名




书目名称Marketing读者反馈




书目名称Marketing读者反馈学科排名

愚蠢人

,Marketing and the Organisation’s Micro- and Macro-environments, better help it in its marketing operations. In other words, these are elements which can be manipulated, or used to glean information, in order to provide fuller satisfaction to the company’s customers. The objective of marketing philosophy as discussed in Chapter 1 is to make profits through satis

Ringworm

Customers and Marketing,s chapter, the need to adopt this approach stems from a number of factors, including increased competition, better-informed and educated customers and, perhaps most importantly, changing patterns of demand. Primarily it is the change in patterns of demand that has given rise to the need to segment m

构成

Buyer Behaviour,g to be successful, it is not sufficient to merely discover what customers require, but to find out why it is required. Only by gaining a deep and comprehensive understanding of buyer behaviour can marketing’s goals be realised. Such an understanding of buyer behaviour works to the mutual advantage

Flatter

Marketing Information Systems and Forecasting,area of management, depends on and makes use of information more than any other management discipline. Information can be of great strategic value to the professional marketer, as well as contributing to tactical and more routine operational decision-making. Knowing what kind of information to obtai

流眼泪

Marketing Research,n-profit-based, is the identification and genuine satisfaction of customers’ needs and wants, more effectively and efficiently than the competition. The marketing concept can be defined as the key to achieving organisational goals and the marketing concept rests on market focus, customer orientation

牢骚

中止

Price,anisation the surplus is profit. Price is also important in ‘not for profit’ organisations where services or products are sold or dispensed. Here, the organisation must work within budget constraints, so that any revenues that might be accrued from the sale or dispensation of services must be within

粗野

和音