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Titlebook: Marketing; Robert G. I. Maxwell Textbook 1989Latest edition Robert G. I. Maxwell 1989 business.environment.marketing.Promotion.strategy

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发表于 2025-3-21 17:50:32 | 显示全部楼层 |阅读模式
书目名称Marketing
编辑Robert G. I. Maxwell
视频video
图书封面Titlebook: Marketing;  Robert G. I. Maxwell Textbook 1989Latest edition Robert G. I. Maxwell 1989 business.environment.marketing.Promotion.strategy
描述A guide to marketing, aiming to provide the basic principles of how we purchase, the relation between profit and satisfaction, the European markets of 1992, marketing techniques, market differentiation, suppliers, promotion, and technology in selling.
出版日期Textbook 1989Latest edition
关键词business; environment; marketing; Promotion; strategy
版次1
doihttps://doi.org/10.1007/978-1-349-20141-9
copyrightRobert G. I. Maxwell 1989
The information of publication is updating

书目名称Marketing影响因子(影响力)




书目名称Marketing影响因子(影响力)学科排名




书目名称Marketing网络公开度




书目名称Marketing网络公开度学科排名




书目名称Marketing被引频次




书目名称Marketing被引频次学科排名




书目名称Marketing年度引用




书目名称Marketing年度引用学科排名




书目名称Marketing读者反馈




书目名称Marketing读者反馈学科排名




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Goods to People or People to Goods?equently encourage them to buy. We could summarize this process by suggesting that one of marketing’s major roles on the business scene is to be able to ‘talk about’ these products. There is, however, little point in entering into such a dialogue if the other party to the ‘conversation’ is unable to get physical access to them.
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Most Businesses Deal in More Than One Producted form? This makes it easier to start with by building up from a single product, but most of the people I work with are either already working in or are likely to be joining, well-established multiproduct companies. In these circumstances they have to come to terms very quickly with highly complex situations which are not easy to sort out.
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In Different Circumstances…g in this country often leaves much to be desired; to take bad habits abroad should be a criminal offence. The crucial differences fall into three categories: first, there is the ‘foreign’ environment; second, the need for new corporate skills; and third, the application of the marketing mix.
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