| 书目名称 | Market-Value Pricing |
| 副标题 | Definitions, Concept |
| 编辑 | Gabriel Steinhardt |
| 视频video | http://file.papertrans.cn/625/624260/624260.mp4 |
| 概述 | Gives an overview over different concepts and models of pricing.Introduces the Blackblot Market-Value Pricing™ Model.Provides readers with tools to improve pricing strategies |
| 丛书名称 | SpringerBriefs in Business |
| 图书封面 |  |
| 描述 | This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions – whether professionally or privately – to effectively engage in product pricing activities. .Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing™ Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product’s price. .This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner. . |
| 出版日期 | Book 2019 |
| 关键词 | Value concept; Price-based competition; Pricing strategy; Pricing influencers; Price mix |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-10734-5 |
| isbn_softcover | 978-3-030-10733-8 |
| isbn_ebook | 978-3-030-10734-5Series ISSN 2191-5482 Series E-ISSN 2191-5490 |
| issn_series | 2191-5482 |
| copyright | The Author(s), under exclusive license to Springer Nature Switzerland AG 2019 |
|Archiver|手机版|小黑屋|
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