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Titlebook: Market-Driving Behavior in Emerging Firms; A Study on Market-Dr Jesko-Philipp Neuenburg Book 2010 Gabler Verlag | Springer Fachmedien Wiesb

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书目名称Market-Driving Behavior in Emerging Firms
副标题A Study on Market-Dr
编辑Jesko-Philipp Neuenburg
视频video
丛书名称Entrepreneurship
图书封面Titlebook: Market-Driving Behavior in Emerging Firms; A Study on Market-Dr Jesko-Philipp Neuenburg Book 2010 Gabler Verlag | Springer Fachmedien Wiesb
描述Among researchers the concept of market orientation has been broadly discussed for many years stimulated above all by the works of Kohli and Jaworski as well as Narver and Slater. These authors managed to define and operationalize the concept of market orientation in different ways and also empirically confirmed a positive performance impact of a company’s market orientation. Likewise it could be shown that for emerging firms market oriented behavior can influence between 20-25% of company success. In addition it has been researched which management measures and which aspects of a company’s culture foster this behavior in young, innovative firms. At the same time it should be noted that especially these young, innovative companies often create new markets with their innovative products and that (potential) customers only learn about the product when it is introduced to the market. It is questionable how a market oriented company can be successful in such a situation. Information cannot be generated from the customer and hence also cannot be disseminated or processed. These doubts form the basis for the idea of a “market-driving behavior“. This is defined as a company’s ability to c
出版日期Book 2010
关键词Company success; Marketing; Startup; entrepreneurship; stakeholder
版次1
doihttps://doi.org/10.1007/978-3-8349-8492-0
isbn_softcover978-3-8349-2058-4
isbn_ebook978-3-8349-8492-0Series ISSN 2627-2547 Series E-ISSN 2627-2555
issn_series 2627-2547
copyrightGabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010
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2627-2547 e also cannot be disseminated or processed. These doubts form the basis for the idea of a “market-driving behavior“. This is defined as a company’s ability to c978-3-8349-2058-4978-3-8349-8492-0Series ISSN 2627-2547 Series E-ISSN 2627-2555
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https://doi.org/10.1007/978-3-8349-8492-0Company success; Marketing; Startup; entrepreneurship; stakeholder
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Discussion,lts (Chapter 6.1), draw conclusions about the effects of market-driving behavior, explain implications for practitioners as well as researchers (Chapters 6.2 and 6.3), highlight limitations of the presented study and provide guidelines for future research on the subject (Chapter 6.4).
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978-3-8349-2058-4Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010
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