| 书目名称 | Market Response Models: Econometric and Time Series Analysis |
| 编辑 | Dominique M. Hanssens,Leonard J. Parsons,Randall L |
| 视频video | |
| 丛书名称 | International Series in Quantitative Marketing |
| 图书封面 |  |
| 描述 | This book reports over a decade‘s worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. Some of its contributions to marketing are the following: 1. It integrates state-of-the art technical material with discussions of its relevance to management. 2. It provides continuity to a research stream over 20 years old. 3. It illustrates how marketing generalizations are the basis of marketing theory and marketing knowledge. 4. It shows how the research can be applied to marketing planning and forecasting. 5. It presents original research in marketing. The book addresses both marketing researchers and marketing managers. This can be done because empirical decision models are helpful in practice and are also based on theories of response. Econometric and time series analysis (ETS) is one of the few areas in marketing where there is little, if any, conflict between the academic sphere and the world of professional practice. Market Response Models is a sequel to Marketing Models and Econometric Research, published in 1976. It is rare for a research-oriented book in market ing to be upda |
| 出版日期 | Book 1990 |
| 关键词 | econometrics; time series; time series analysis |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-94-009-1073-7 |
| isbn_softcover | 978-94-010-6972-4 |
| isbn_ebook | 978-94-009-1073-7Series ISSN 0923-6716 Series E-ISSN 2199-1057 |
| issn_series | 0923-6716 |
| copyright | Kluwer Academic Publishers 1990 |
发表于 2025-3-21 18:15:01
