| 书目名称 | Market Research with Panels | | 副标题 | Types, Surveys, Anal | | 编辑 | Martin Günther,Ulrich Vossebein,Raimund Wildner | | 视频video | | | 概述 | Provides all relevant information for a successful and efficient use of market research panels.Includes evaluation tools.Provides examples for application of diverse types of panels | | 丛书名称 | Springer Texts in Business and Economics | | 图书封面 |  | | 描述 | .One of the most important tasks of market research is to read market developments in such a way that one‘s own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture. ..Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.. | | 出版日期 | Textbook 20221st edition | | 关键词 | Market research methods; Direct marketing panels; Trade panels; Industrial goods panel; Marketing; Market | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-658-37650-5 | | isbn_softcover | 978-3-658-37652-9 | | isbn_ebook | 978-3-658-37650-5Series ISSN 2192-4333 Series E-ISSN 2192-4341 | | issn_series | 2192-4333 | | copyright | Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2022 |
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发表于 2025-3-21 18:57:28
