书目名称 | Market Mediations | 副标题 | Semiotic Investigati | 编辑 | Benoît Heilbrunn | 视频video | | 图书封面 |  | 描述 | Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience. | 出版日期 | Book 2015 | 关键词 | brand; branding; design | 版次 | 1 | doi | https://doi.org/10.1057/9781137509987 | isbn_softcover | 978-1-349-50622-4 | isbn_ebook | 978-1-137-50998-7 | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2015 |
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