书目名称 | Market Driven Political Advertising |
副标题 | Social, Digital and |
编辑 | Andrew Hughes |
视频video | |
概述 | Focuses on the US Presidential race and the Brexit campaign.Covers social media marketing in different contexts including campaigns, communication methods, and pressure groups.Discusses implications f |
丛书名称 | Palgrave Studies in Political Marketing and Management |
图书封面 |  |
描述 | .Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future. . |
出版日期 | Book 2018 |
关键词 | Brexit campaign; US Presidential Race; Pressure Groups; Social Media; Lobbyists; digital marketing; politi |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-319-77730-6 |
isbn_ebook | 978-3-319-77730-6Series ISSN 2946-2614 Series E-ISSN 2946-2622 |
issn_series | 2946-2614 |
copyright | The Editor(s) (if applicable) and The Author(s) 2018 |