Titlebook: Markenpolitik; Markenwirkungen - Ma Carsten Baumgarth Textbook 20083rd edition Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbade

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tellung von Methodik und Ergebnissen vieler internationaler Originalstudien, auf denen das im Buch vermittelte Wissen beruht." (Priv.-Doz. Dr. Andreas Strebinger, York University, Kanada, in: „transfer - Werbeforschung & Praxis“)..In der dritten Auflage wurden alle Kapitel überarbeitet, aktu978-3-8349-9662-6

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etical index to companies throughout the & 2 contain many of the largest companies in the world. The Continental EC lists all companies having entries in Volume 1 area covered by these volumes, the European Community, in alphabetical order irrespective of their main country of represents a rich cons

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etical index to companies throughout the & 2 contain many of the largest companies in the world. The Continental EC lists all companies having entries in Volume 1 area covered by these volumes, the European Community, in alphabetical order irrespective of their main country of represents a rich cons

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