书目名称 | Managing in a VUCA World | 编辑 | Oliver Mack,Anshuman Khare,Thomas Burgartz | 视频video | | 概述 | Examines concepts, tools and frameworks for management to deal with volatility, uncertainty, complexity and ambiguity (VUCA).Showcases VUCA from different perspectives including marketing, information | 图书封面 |  | 描述 | .This book examines volatility, uncertainty, complexity and ambiguity (VUCA) and addresses the need for broader knowledge and application of new concepts and frameworks to deal with unpredictable and rapid changing situations. The premises of VUCA can shape all aspects of an organization. To cover all areas, the book is divided into six sections. Section 1 acts as an introduction to VUCA and complexity. It reviews ways to manage complexity, while providing examples for tools and approaches that can be applied. The main focus of Section 2 is on leadership, strategy and planning. The chapters in this section create new approaches to handle VUCA environments pertaining to these areas including using the Tetralemma logics, tools from systemic structural constellation (SySt) approach of psychotherapy and organizational development, to provide new ideas for the management of large strategic programs in organizations. Section 3 considers how marketing and sales are affected by VUCA, from social media’s influence to customer value management. Operations and cost management are highlighted in Section 4. This section covers VUCA challenges within global supply chains and decision-oriented co | 出版日期 | Book 2016 | 关键词 | Ambiguity; Complexity; Sustainability Management; Uncertainty; VUCA; Volatility | 版次 | 1 | doi | https://doi.org/10.1007/978-3-319-16889-0 | isbn_softcover | 978-3-319-37286-0 | isbn_ebook | 978-3-319-16889-0 | copyright | Springer International Publishing Switzerland 2016 |
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