| 书目名称 | Managing Social Media and Consumerism |
| 副标题 | The Grapevine Effect |
| 编辑 | Rajagopal |
| 视频video | http://file.papertrans.cn/624/623187/623187.mp4 |
| 图书封面 |  |
| 描述 | Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements. |
| 出版日期 | Book 2013 |
| 关键词 | business; communication; digital; globalization; marketing; social media; strategic planning |
| 版次 | 1 |
| doi | https://doi.org/10.1057/9781137281920 |
| isbn_softcover | 978-1-349-44840-1 |
| isbn_ebook | 978-1-137-28192-0 |
| copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2013 |