书目名称 | Managing Social Media and Consumerism | 副标题 | The Grapevine Effect | 编辑 | Rajagopal | 视频video | | 图书封面 |  | 描述 | Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements. | 出版日期 | Book 2013 | 关键词 | business; communication; digital; globalization; marketing; social media; strategic planning | 版次 | 1 | doi | https://doi.org/10.1057/9781137281920 | isbn_softcover | 978-1-349-44840-1 | isbn_ebook | 978-1-137-28192-0 | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2013 |
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