| 书目名称 | Managing Organizational Crisis and Brand Trauma | | 编辑 | Dennis W. Tafoya | | 视频video | | | 概述 | Presents tools for use in assessing various aspects of brand and organizational trauma.Examines leadership culpability in a crisis and derivative lawsuits.Explores ways trauma jeopardizes the relation | | 图书封面 |  | | 描述 | This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma. Brand trauma puts an organization‘s credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis‘ poor management reassess their relationship with the organization. The Deepwater Horizon oil spill, police harassment, Volkswagen’s tampering with pollution devices, Wells Fargo‘s treatment of customer accounts, and the sexual exploits of politicians, educators and other high profile individuals are organizational crises that may trigger brand trauma. The author discusses both organizational and brand trauma with models and illustrations. Those in journalism, law and the justice department, criminologists, marketing, and public relations specialists well as members of an organization‘s leadership teams and advisory boards will find the material useful. | | 出版日期 | Book 2018 | | 关键词 | crisis management; oraganizational theory; strategic management; intervention; improvisation; brand manag | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-60726-9 | | isbn_softcover | 978-3-319-86920-9 | | isbn_ebook | 978-3-319-60726-9 | | copyright | The Editor(s) (if applicable) and The Author(s) 2018 |
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发表于 2025-3-21 20:03:50
