书目名称 | Managing Online Reputation |
副标题 | How to Protect Your |
编辑 | Charlie Pownall |
视频video | |
概述 | Includes supplementary material: |
丛书名称 | Palgrave Pocket Consultants |
图书封面 |  |
描述 | Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media. |
出版日期 | Book 2015 |
关键词 | Online; Reputation; Social Media; Risk Management; Strategy: Brand; brand; marketing; online; public relatio |
版次 | 1 |
doi | https://doi.org/10.1057/9781137382306 |
isbn_softcover | 978-1-137-38229-0 |
isbn_ebook | 978-1-137-38230-6Series ISSN 2947-6127 Series E-ISSN 2947-6135 |
issn_series | 2947-6127 |
copyright | Charlie Pownall 2015 |