Titlebook: Managing Innovation in Organisations; Fostering an Entrepr Vanessa Ratten Textbook 2022 The Editor(s) (if applicable) and The Author(s), un

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Managing Innovation,Innovation can occur in a variety of contexts but often happens in organisations. This is due to the need to devote specific resources in the form of money and time to the development of an innovation. This chapter will provide an overview of why innovation is important in an organisational context.

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Innovation Ecosystems,Innovation can be understood in an ecosystem environment. This means considering how various entities in an environment including people, business and the community contribute to the development of a region. This chapter will discuss the role of innovation ecosystems in society.

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Resilience and Innovation,Innovation can occur in an unplanned and surprising way. This can then lead to quick changes that enable better organisational performance. However, for most forms of innovation there is much planning and preparation that goes into the success of an innovation. This chapter will explore the role of resilience in the innovation process.

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Entrepreneurial Innovation and Strategy,o act in an entrepreneurial way there needs to be some kind of planning that goes into the innovation process. This chapter examines this form of planning through a strategic analysis that focuses on the need to act innovatively but also do so in a competitive way.

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Social Marketing Innovation, the efficiency of marketing communications. Different types of social marketing innovation will be discussed and explained in this chapter. This will enable a better understanding about some of the new technological innovations influencing social marketing.

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Green and Eco-Innovation,ising the way innovation can incorporate environmental goals at the same time achieve financial objectives. This chapter will discuss the role green and eco-innovation play in an organisation’s overall strategy.