| 书目名称 | Managing Consumer Services | | 副标题 | Factory or Theater? | | 编辑 | Enzo Baglieri,Uday Karmarkar | | 视频video | | | 概述 | Presents an innovative perspective for both researchers and practitioners in service management.Based on a global point of view and a multi-disciplinary approach.Discusses ready-to-implement practices | | 图书封面 |  | | 描述 | .This book presents latest research on the evolution of consumer services, as these services continue to become a larger part of the economy in the world. Four core focal points lead the central message of the book: first, the convergence of back and front offices; second, placing the client as a fundamental input of services production and delivery process, and ‘industrializing‘ the customers‘ role to combine efficiency and experience; third, the constitution and role of inputs necessary for the configuration, production and delivery of the service, with the crucial role of ‘operationalizing‘ the customers‘ experience; and fourth, the adoption of new technologies and the appropriate transfer of manufacturing managerial practices through service industrialization..This is a special volume of articles based on solid research and analysis, including conceptualization of the important issues, as well as recommendations for managers. It presents case histories and managerial practices in some key sectors, such as financial services, health care, tourism/hospitality, entertainment and media, online services and home and personal services. | | 出版日期 | Book 2014 | | 关键词 | Back-office management; Front-office management; Service factories; Service industrialization; Service i | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-04289-3 | | isbn_softcover | 978-3-319-34487-4 | | isbn_ebook | 978-3-319-04289-3 | | copyright | Springer International Publishing Switzerland 2014 |
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发表于 2025-3-21 16:48:40
