书目名称 | Managing Asian Destinations |
编辑 | Ying Wang,Aishath Shakeela,Catheryn Khoo-Lattimore |
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概述 | Analyses empirical evidence collected and interpreted by tourism researchers focusing on Asian culture and context.Offers a variety of perspectives and case studies of Asian destinations, including ma |
丛书名称 | Perspectives on Asian Tourism |
图书封面 |  |
描述 | This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within Southeast-Asia and the wider Asia-Pacific region. As more Asian destinations enter the global tourism arena and more Asian travellers look to explore destinations in Asia and beyond, an understanding of how Asian destinations practice tourism is crucial to the future sustainable development of global tourism. This book provides an invaluable stock of research and knowledge based on the Asian practice and experience in destination planning, marketing, and management, offering insights into the latest development and trends in the region. |
出版日期 | Book 2018 |
关键词 | Asian tourism; tourism planning; tourism marketing; tourism management; international tourism; destinatio |
版次 | 1 |
doi | https://doi.org/10.1007/978-981-10-8426-3 |
isbn_softcover | 978-981-13-4147-2 |
isbn_ebook | 978-981-10-8426-3Series ISSN 2509-4203 Series E-ISSN 2509-4211 |
issn_series | 2509-4203 |
copyright | Springer Nature Singapore Pte Ltd. 2018 |