Titlebook: Management-Qualität contra Rezession und Krise; Ralph Berndt Book 1994 Springer-Verlag Berlin Heidelberg 1994 Allgemeine Betriebswirtschaf

senile-dementia

Obstacle

Frühwarnsysteme für das Krisenmanagementmpany‘s future..The author presents a wide range of early warning systems such as multiple discriminatory analysis, logit analysis, diffusion analysis or pattern recognition; furthermore, the determination of indicators and the possibilities of their implementation are discussed. The realisation of

Rinne-Test

惊呼

Der Erfolg von Unternehmenszusammenschlüssenidence from the Federal Republic of Germany. The results for 110 merging firms show negative results for 60% of them during the period of study (24 months before and after merger). Stockholders had the highest losses of 11 % in return 15 months after the merger. Later on a slightly positive trend co

scrutiny

Marketing in der Rezessionmply talk about holding back non-urgent purchases, their influence has to be subdivided in different buying tendencies in durable and in nondurable consumer goods. Besides such general settings the paper presents possible basic strategies to be taken into account..The author suggests detailed activi

Ingredient

Immunotherapy

BILK

Lean Production: Mehr als ein Modewort für Kosteneinsparungen?!ass production..Central principles of lean production are the integration of resources, the self- determination in responsible, decentralized working-teams and the indirect control through management. Special emphasis is put on industrial relations with suppliers (comakership), employees and custome

FUSE

abreast

ermining the appropriate advertising budget. A brand manager is asked to determine the optimal budget. He knows that increases in advertising may lead to increased sales, but also lead to increased costs. The advertising expenditures in period ., say 1994, may not only lead to increases in sales in