Titlebook: Management-Kompetenz durch Fallstudientechnik; Talente erkennen und Jürgen Janovsky (Professor),Bijan Khashabian (Abte Book 2006 Gabler Ver

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Jürgen Janovsky,Bettina Wikarskiy, and more..With contributions from luxury marketing practitioners to offer practical knowledge as well as real world cases studies, this textbook will equip students with a comprehensive understanding of mark978-3-030-86072-1978-3-030-86073-8

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Jürgen Janovsky,Bijan Khashabian,David Pilarek, and the individualchapters are written by some of the world‘s leading academic expertson these issues. Most of the authors draw from freshly-collected datain new studies of consumers and/or firms in transitional economies.After an opening section which discusses the marketing issues andchallenges multinatio978-1-4613-7275-2978-1-4615-5009-9