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Titlebook: Management, Tourism and Smart Technologies; ICMTT 2023 Volume 2 Carlos Montenegro,Álvaro Rocha,Juan Manuel Cueva L Conference proceedings 2

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书目名称Management, Tourism and Smart Technologies
副标题ICMTT 2023 Volume 2
编辑Carlos Montenegro,Álvaro Rocha,Juan Manuel Cueva L
视频video
概述Discusses recent research in the Management, Tourism and Technologies.Covers proceedings of the ICMTT´23—The 2023 International Conference on Management, Tourism and Technologies.Written by experts in
丛书名称Lecture Notes in Networks and Systems
图书封面Titlebook: Management, Tourism and Smart Technologies; ICMTT 2023 Volume 2 Carlos Montenegro,Álvaro Rocha,Juan Manuel Cueva L Conference proceedings 2
描述.This book presents advances in the research of various entities in the world, which are working on the application of technology or management in tourism. Indeed, one of the sectors hardest hit by the pandemic was tourism, likewise one of the post-pandemic effects is the rapid recovery of the sector, but more importantly is the great innovation that has occurred in marketing strategies for tourism using technology and applying management strategies not only to be more profitable but to have the best customer satisfaction. The book is aimed at the general public that seeks to innovate, learn from lessons learned and establish a knowledge base in mechanisms that apply technology or management in tourism, with the aim of improving the experience of all those involved in the business chain..This compendium aims to share all those great experiences and researches in the areas of: Managements, Tourism, Marketing strategies in Management, Tourism and Technology, Technology, Applied Computer Science, Artificial Intelligence, Business Administration, Cloud Computing, Educational Management, Finance, Insurance and Services Management, Health Tourism, Human Resource Management, Information S
出版日期Conference proceedings 2024
关键词ICMTT; Management and Tourism Technologies; Tourism Management; Tourism Technologies; International Conf
版次1
doihttps://doi.org/10.1007/978-3-031-43733-5
isbn_softcover978-3-031-43732-8
isbn_ebook978-3-031-43733-5Series ISSN 2367-3370 Series E-ISSN 2367-3389
issn_series 2367-3370
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

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Experience Marketing Management for Commercial Success in a Shopping Mall in Perurands, organizing events and sales promotions, allow obtaining commercial success, which is reflected in increased sales revenue, greater affluence and increased leasable area. This research concluded that there is a weak positive relationship between experience marketing and the commercial success of Megaplaza Independencia.
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Assessing the Impact of Dry Ports to the Supply Chain Safety and Securitypply chain from different actors’ perspective as well as the issues that remain unchanged. The results suggest that dry port can have a clear positive overall impact on the safety and security of the case supply chain.
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