Titlebook: Management of Gynecological Cancers in Older Women; Stuart M. Lichtman,Riccardo A. Audisio Book 2013 Springer-Verlag London 2013 Cervical

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Siri Rostoft Kristjansson M.D., Ph.D.,Monica Ramello M.D.,Riccardo A. Audisio M.D., FRCSnd contends that media management approaches are well suited to addressing some of the emergent and prescient questions confronting the political economy tradition. In particular, media management approaches could point the way towards remedies and solutions in response to the problems of market fai

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Beth Overmoyer M.D., FACPnagement of media industries are approached, including a growing interdependence with the telecommunications industry. In many cases, it is possible to identify some strategies and management practices that are similar and therefore applied across different media industries, and also in other indust

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Rct393

Barbara Goff M.D.ided: it requires the promotion of media products to end users and for the promotion of the media outlet to advertisers. The authors discuss the role of marketing in the product design. The analysis of positioning requires demand and audience studies, diffusion models, competitor analysis, and brand

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Kara C. Long M.D.,Dennis S. Chi M.D.on include surveys, focus groups, test marketing, demand experiments, and biometric testing. Automatic audience metering has made great inroads, especially for websites. Measurement at the provider level include retailer surveys, self-reporting, point-of-sale measurement, and the tracking of downloa

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MITE

Sara M. Jordan M.D.,Robert E. Bristow M.D., MBAtechnology assessment; selection of R&D projects for funding; integration of technology with firm strategy; the location of R&D activities; the organizational structure of R&D activities; budgeting; implementing R&D alliances; standards strategy; and collaboration with open community-based R&D. The

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