Titlebook: Management for Digital Transformation; Carolina Machado,J. Paulo Davim Book 2024 The Editor(s) (if applicable) and The Author(s), under ex

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Xabier Martínez-Rolán,Juan Manuel Corbacho-Valencia,Teresa Piñeiro-Oteroesearchers have taken into account cases of steady and transient optimisation duration. The solutions obtained.have enabled the creation of computer models simulating system operation. In future, an analysis of978-3-319-00238-5978-3-319-00239-2Series ISSN 2191-530X Series E-ISSN 2191-5318

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Use of Generative AIs in the Digital Communication and Marketing Sector in Spain,chieve this objective, an online form was developed and distributed among participants who have used generative AIs or synthetic content generators before in their work as advertising agencies. The online form collected both quantitative and qualitative data, allowing for a mixed-method analysis. Th

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