书目名称 | Management and International Review |
编辑 | David M. Brock,Julian Birkinshaw |
视频video | |
概述 | Auswirkungen multinationaler Strategien und Strukturen |
丛书名称 | mir Special Issue |
图书封面 |  |
描述 | Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration.They face strong incentives to maximize economies of scale in research and development, purchaising, production and marketing, and encounter low barriers in the dissemination of technologies and best practices. This special issue brings together various papers that focus on different aspects of the tension between global and local within MNCs. |
出版日期 | Book 2004 |
关键词 | Backlash; Human Resource Management; Internationale Wirtschaft; Internationales Management; MIR; Multinat |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-322-90999-2 |
isbn_softcover | 978-3-409-12544-4 |
isbn_ebook | 978-3-322-90999-2 |
copyright | Springer Fachmedien Wiesbaden 2004 |