书目名称 | Management |
编辑 | Roger Oldcorn |
视频video | http://file.papertrans.cn/623/622118/622118.mp4 |
丛书名称 | Professional Masters (Business) |
图书封面 |  |
描述 | The third edition of this book aims to improve the quality of management by introducing the reader to those aspects of management which have come to be regarded as good ideas or good practical advice. To be a successful manager today requires a lot of effort - especially thinking! - but the world of the practical manager is in danger of becoming too far removed from the world of management theory. This book attempts to bridge the gap, showing how and where theory can help managerial effectiveness. |
出版日期 | Textbook 1996Latest edition |
关键词 | business; management; Manager; marketing; organization; strategy |
版次 | 3 |
doi | https://doi.org/10.1007/978-1-349-13195-2 |
copyright | Roger Oldcorn 1996 |